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My Portfolio

A curated mix of client work and conceptual projects designed to showcase my creative thinking, strategic skills, and execution style.

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Campaign Strategy

I map the madness. Launch plans to last-minute pivots, I build campaigns that align teams, timelines, and targets—without losing the plot (or the punch).

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Content Writing
(Social + Long-form)

Not just captions. Not just clever. I write with intent—whether it’s a line that earns the click, or a story that earns trust. Audience first, algorithm later.

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Performance Marketing

I love a good story, especially when it’s told in graphs and KPIs. I dig into what worked, what didn’t, and what needs a rethink. Dashboards, insights, reporting decks that don’t make people yawn.

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Creative + Video Projects

Worked at a video company, so yes—I’ve made everything from explainers to client demos, BTS to campaign teasers, AI talking heads and more. If it plays on a screen, I’ve probably cursed at it and made it better.

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Stakeholder & Cross-functional Work

People, processes, platforms—this is the part most folks underestimate. I don’t. I get buy-in early, keep conversations moving, and make sure no one’s stuck waiting on a brief or a reply-all.

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Recommendations

I'm not the only one who thinks I'm great. Convinced some very smart people to say very nice things about me. Tempting as it was, I promise I didn’t write these myself.

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